Category: Case Studies

Braehead Arena

Client: TDL Media
Location: Braehead Arena, Glasgow
Services Provided: Full venue feasibility, venue designs, occupancy review, operational review, financial viability study, competition analysis and health & safety review

Home to the EIHL’s Glasgow Clan, Braehead Arena and its operator TDL Media, approached us to conduct a comprehensive venue feasibility study. This study was vast in scope with the aim to evaluate the venues ability to reposition itself as a leading event and live music arena.

From first entering the venue, we could see how special the arena could be across a variety of events and layouts. Following from this, we drew up plans for differing stage locations as well as a full occupancy review whilst outlining the requirements of each touring production and artists and their knock on effect on facilities.

Alongside this and a review of the state of the live music industry, we conducted a nation wide competition analysis allowing the venue to be positioned aggressively to offer promoters and artists a competitive position both in scale and financially. We achieved this through full financial modelling across a number of scenarios and years of operations.

Working with the team to evaluate systems and processes which were already in place, we conducted a thorough operational and H&S review providing achievable improvements and incremental milestones in order to facilitate safe experiences not only for music lovers but it’s core hockey audience. This covered not only structural but operational staffing and training recommendations.

We are proud and excited to see how the venue emerges into the live music and event sphere!

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ABR Festival

Client: Adventurize Media
Location: Ragley Hall, Warwickshire
Services Provided: On Site Health & Safety Advisor, Documentation Review, SAG support

Over the course of a long weekend, Adventurize Media welcomed 15k people (and not to mention motorbikes) a day onto the impressive and sprawling Ragley Hall in Warwickshire. With the majority of the audience camping and every motorbike manufacturer in Europe having a presence on site, this was a special event to be involved in.

In the run up to the event, we supported the event organisers by reviewing supplier documentation and assisting their team when questions or queries arose. Additionally we supported during the SAG process with Warwickshire council.

On site, we provided a Health & Safety Advisor during the build and the live phases to offer hands on, practical advice and support to the team whilst truly understanding the ethos and customers of the event. From crowd management, to vehicle movement and pedestrian segregation to crowd surfing, this one kept us on our toes and we loved it!

From bikes, to tents, to stages, to stand up paddle boarding and so much more, we were honoured to be a just small part of the ABR festival.

Thursday Highlights
Friday Highlights
Saturday Highlights

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RHSU Summer Ball

Client: Royal Holloway Students Union
Location: Founders Building, Royal Holloway University of London
Services Provided: Artist booking & programming, full event & site design including full CAD site drawings, health & safety compliance including Event Safety Management Plans, supplier procurement, event delivery including site management, health & safety, artist liaison, technical production.

Being one of the last traditional university balls, Royal Holloway Students’ Union engaged us to provide a comprehensive 360 degree event solution for their end of term Summer Balls since 2019. We worked closely with their in-house event teams to programme and contract a diverse range of artists, within budget, including headline artists such as Katy B, Ella Eyre, Mabel, LF System and Wilkinson as well as full supporting artists and acts as well as a family friendly community day programming including tributes and even Hey Duggee!

We provide full site designs with in house CAD site plans reacting to changing requirements and site access as well as creating bespoke event health & safety documentation including Event Safety Management Plans, Construction Phase Plans, Crowd Management Plans and key stakeholder liaison.

All site and technical production suppliers including funfair rides, toilets, structures, bespoke staging designs and tech for up to three stages are procured by us and full supplier due diligence was conducted.

On site, our team provide full site management and carefully managed key stakeholder relationships as well as building and breaking a full event site in and around a historic, and not to mention haunted, Grade I listed building.

Post Event Video 2019
Post Event Video 2022
Post Event Video 2023

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5 on the Farm Festival

Working hand in hand with Viacom CBS, we created 5 on the Farm from concept through to delivery. We created a safe and welcoming one of a kind event, whilst engaging with the local community and showcasing the best names and programmes from across the Channel 5 portfolio at the home of “Springtime on the Farm” – Cannon Hall Farm. With activation areas such as Milkshake Meadow, the local Makers Market and The Barn, 5 on the Farm provided a broad programme of engagement across all the generations.

Creatively, we developed the brand and its customer facing assets with key stakeholders and Viacom CBS including the website, social media channels and ticketing sites. Additionally, the project was supported by an extensive and coherent TV campaigns with messaging across the Viacom CBS estate as well as My5 on demand.

Working closely with the farm, we provided a full site design with in-house CAD plans as well as creating event critical documentation including Event Safety Management Plans, Safeguarding Plans, Sustainability Plans, Traffic Management Plans, Crowd Management Plans. Our team led on all premise licensing for the event as well as chairing multiple SAG meetings.

We procured all site and technical production suppliers including unique structures, decor, toilets, staging and tech and conducted full supplier due diligence. We sourced and managed the Makers Market focusing on local producers, breweries and small holdings.

On site, we provided full site management and artist liaison as well as ensuring as little disruption to the busy farm and visitor attraction.

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Marble Factory

Just before the pandemic broke, we partnered with the team at Motion to re-evaluate their live offering to the industry. Acknowledging the value of brand separation, we identified a suitable area within the Motion complex fulfilling a gap in the local market and
following on from extensive feasibility works including occupancy assessments, we repositioned Marble Factory as a 1,350 capacity venue. All aspects of the venue were reviewed, with Motion committing to extensive improvements including a full live L-Acoustics PA system and dedicated backstage artist facilities. A clear and concise diary management system was designed and implemented providing a transparent procedure across both live and club businesses. This ensured we could maximise both live and club activity supporting Motions core trade.

In the first live season post pandemic, Motions live trade has increased from 12 shows per annum to over 75 across a diverse range of genres. Following on from feedback from promoters and agents throughout this time, further improvements to technical production, ticketing and artist facilities have been made in winter 2022. In addition to this, Marble Factory committed to being the largest independent and merch fee free venue in Bristol at the time.

We also provide full technical advancing for the live shows within Marble Factory and integrated a full time member of our team into the staffing structure to ensure all events are delivered to our high standards including show day safety procedures. Our Venue Business Manager represents the venue to the industry and works alongside the Motion team to maximise and expand the business into additional avenues.

We are saddened by the closure of Motion and Marble Factory – Bristol has lost a cultural cornerstone.

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