Home to the EIHL’s Glasgow Clan, Braehead Arena and its operator TDL Media, approached us to conduct a comprehensive venue feasibility study. This study was vast in scope with the aim to evaluate the venues ability to reposition itself as a leading event and live music arena.

From first entering the venue, we could see how special the arena could be across a variety of events and layouts. Following from this, we drew up plans for differing stage locations as well as a full occupancy review whilst outlining the requirements of each touring production and artists and their knock on effect on facilities.

Alongside this and a review of the state of the live music industry, we conducted a nation wide competition analysis allowing the venue to be positioned aggressively to offer promoters and artists a competitive position both in scale and financially. We achieved this through full financial modelling across a number of scenarios and years of operations.

Working with the team to evaluate systems and processes which were already in place, we conducted a thorough operational and H&S review providing achievable improvements and incremental milestones in order to facilitate safe experiences not only for music lovers but it’s core hockey audience. This covered not only structural but operational staffing and training recommendations.

We are proud and excited to see how the venue emerges into the live music and event sphere!