Author: Jasmin Choy

Director Gemma Shamah is StandOut Magazine’s EventProf of the week!

Each week, StandOut Magazine highlights a StandOut individual who has been extraordinary within the events industry. From Monday 24th November – Monday 1st December,  it’s director Gemma!

Carving out a remarkable career in the events industry, starting behind a bar in London and growing into delivering festivals, large-scale outdoor events, and venue launches across the UK.

She loves seeing the results of her work come to life, whether it’s the energy of a launch night, or the thrill of Newcastle Racecourse’s first post-COVID show for Jess Glynne, which drew 17,500 attendees.

Her top advice for anyone starting in events? Pause, breathe, and take a moment to see the joy your work creates, while always staying curious and learning from others.

Read the full interview here.